48 Hour Start Up
From Idea to Launch in 1 Weekend
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ISBN
9780008196684
Bindwijze
Paperback
Taal
Engels
Auteur
Uitgeverij
Harper Thorsons
Jaar van uitgifte
2016
Aantal pagina's
208
Waar gaat het over?
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:
- Come up with a business idea without the guesswork
- Create a kick-ass brand, website and on-line marketing campaign
- Promote your product
- Young entrepreneurs
- Students learning about start-ups
- Established entrepreneurs looking for shortcuts
- Teams within corporates who want to create a more innovative and competitive environment
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