Added Value
The Alchemy of Brand-Led Growth
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ISBN
9781403903877
Bindwijze
Hardcover
Taal
Engels
Auteur
Uitgeverij
Palgrave Macmillan
Jaar van uitgifte
2003
Aantal pagina's
208
Waar gaat het over?
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies.
This work is based upon the operating system of the company, "Added Value", founded by the author, and now one of the world's largest marketing and branding consultancies. Two thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process Insight, Ideas, Innovation, Impact and Investment Return can be used to create top line demand led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
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