Creative personal branding
The strategy to answer, what's next? : create opportunities, grow personally, differentiate yourself
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ISBN
9789063693152
Bindwijze
Paperback
Taal
Engels
Auteur
Uitgeverij
BIS Publishers
Jaar van uitgifte
2013
Aantal pagina's
228
Waar gaat het over?
After eight years work with creative personal branding Jürgen Salenbache has encapsulated its ideas and methods in a book. Salenbacher looks at the origins of today's crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.
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