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Essentials Of Corporate Communication

Implementing practices for effective reputation management
Auteur Charles J Fombrun
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Essentials Of Corporate Communication
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48,80

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Essentials Of Corporate Communication
Essentials Of Corporate Communication
Beetje gebruikt
48,80
1161600305
ISBN
9780415328265
Bindwijze
Paperback
Taal
Engels
Auteur
Charles J Fombrun
Uitgeverij
Taylor & Francis
Jaar van uitgifte
2006
Aantal pagina's
306

Waar gaat het over?

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples. This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
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