Exploring Corporate Strategy
Text and Cases - sixth edition
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ISBN
9780273651123
Bindwijze
Hardcover
, Overigen
Taal
Engels
Auteur
Uitgeverij
Pearson
Jaar van uitgifte
2006
Aantal pagina's
1082
Waar gaat het over?
Exploring Corporate Strategy
Text and Cases
sixth edition
Gerry Johnson and Kevan Scholes
Exploring Corporate Strategy is Europe’s leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers.
- Combines analytic and process views of strategy
- Heavily informed by research in the field. Links theory and practice through over 80 one-page illustrations, 11 chapter end case examples and over 30 case studies.
- Many globally known organizations
- Cases and examples from many different sectors and geographical locations including UK, US, Scandinavia, Ireland, Australia, New Zealand, South Africa, Holland, Croatia.
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