Inside Information
Making Sense of Marketing Data
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ISBN
9780471495437
Bindwijze
Hardcover
Taal
Engels
Auteur
Uitgeverij
John Wiley & Sons Inc
Jaar van uitgifte
2001
Aantal pagina's
272
Waar gaat het over?
This book, for the first time, brings together a wealth of insight and advice on the world of market research. It is the first book to define the holistic analysis process in a way that will allow industry to debate and advance these methods and approaches.
It plugs the gap between what newcomers to the market research industry can read about in a text book and what actually happens in practice in agencies and client organizations.
It seeks to help individuals working in the world of marketing to develop more confidence about using a range of hard and soft techniques in an holistic way, in order to better understand business information.
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