Lean Customer Development
Building Products Your Customers Will Buy
Maak tweedehands je eerste keus
- Gratis verzending vanaf 4 boeken of 40 euro
- Alle boeken met zorg gecontroleerd
- Op werkdagen voor 15:00u besteld, dezelfde dag verzonden
23,20
% Oude prijs Normale prijs: € 26,15 (11.28% bespaard)
ISBN
9781449356354
Bindwijze
Paperback
Taal
Engels
Auteur
Uitgeverij
Onbekend
Jaar van uitgifte
2014
Aantal pagina's
218
Waar gaat het over?
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the ah-ha! moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
Lees verder
Helaas zijn er geen recensies op dit boek