Storytelling
Branding in Practice
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ISBN
9783540883487
Bindwijze
Hardcover
Taal
Engels
Auteur
Uitgeverij
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Jaar van uitgifte
2010
Aantal pagina's
254
Waar gaat het over?
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.
As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.
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