The Alignment Factor
Leveraging the Power of Total Stakeholder Support
Maak tweedehands je eerste keus
- Gratis verzending vanaf 4 boeken of 40 euro
- Alle boeken met zorg gecontroleerd
- Op werkdagen voor 15:00u besteld, dezelfde dag verzonden
22,65
% Oude prijs Normale prijs: € 25,60 (11.52% bespaard)
ISBN
9780415690751
Bindwijze
Paperback
Taal
Engels
Auteur
Uitgeverij
Taylor & Francis
Jaar van uitgifte
2012
Aantal pagina's
238
Waar gaat het over?
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
Lees verder
Helaas zijn er geen recensies op dit boek