The Obvious Choice
Timeless Lessons on Success, Profit, and Finding Your Way
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ISBN
9781400249138
Bindwijze
Hardcover
Taal
Engels
Auteur
Uitgeverij
Harpercollins Leadership
Jaar van uitgifte
2025
Aantal pagina's
240
Waar gaat het over?
You don’t have to win the internet. Be the Obvious Choice instead.
"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur Trying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers. Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales. If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed. This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods. Specifically, you'll learn how to:
- Build trust in business relationships through community, specificity, and familiarity.
- Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).
- Improve profitability by cutting out the work not worth doing.
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