The Patient Equation

HOW TO EMBRACE THE DATA REVOLUTION TO DELIVER FASTER, CHEAPER, AND MORE EFFECTIVE SOLUTIONS IN LIFE SCIENCES AND HEALTH CARE Digital transformation is changing the business of health care at breakneck speed—accelerated even further in the wake of COVID-19. Across the industry, from biotech and pharmaceutical companies to hospital systems, insurers, and more, everyone is looking for the next big technological innovations to develop new treatments, enhance care, improve outcomes, maximize efficiency, and increase value in our data-powered world. How did we get here, and what does the future hold? The Patient Equation: The Precision Medicine Revolution in the Age of COVID-19 and Beyond explores the history, current state, and future direction of the use of data in biotechnology and health care. Author Glen de Vries, co-founder of the leading cloud platform for life sciences research, shares his insights and leadership on precision medicine and the digital landscape of the future. Designed to help anyone in the business of life sciences navigate our complex world, this practical guide explains the principles, approaches, and business models that are crucial for keeping pace with the ongoing revolution in data and analytics. Throughout the book, real-life stories show you what individuals and organizations are doing to ensure the data revolution does not pass them by, from wearables to track fertility to apps to conquer diabetes, from AI-powered sepsis alerts to using breakthrough new data strategies in clinical trials. A must-have resource for anyone interested in the future of life sciences and health care, The Patient Equation:

• Covers the world of precision medicine, from the individual patient to the global population
• Explains the fundamentals of patient equations and data collection and analysis
• Discusses current progress and the most effective strategies to achieve future breakthroughs
• Examines approaches to predicting and preventing disease using smart data
• Illustrates why value-based reimbursement is the model of the future
• Describes how data and technology will help us conquer everything from chronic conditions to cancer to rare diseases to pandemic illness

How the data revolution is transforming biotech and health care, especially in the wake of COVID-19—and why you can’t afford to let it pass you by We are living through a time when the digitization of health and medicine is becoming a reality, with new abilities to improve outcomes for patients as well as the efficiency and success of the organizations that serve them. In The Patient Equation, Glen de Vries presents the history and current state of life sciences and health care as well as crucial insights and strategies to help scientists, physicians, executives, and patients survive and thrive, with an eye toward how COVID-19 has accelerated the need for change. One of the biggest challenges facing biotech, pharma, and medical device companies today is how to integrate new knowledge, new data, and new technologies to get the right treatments to the right patients at precisely the right times—made even more profound in the midst of a pandemic and in the years to come. Drawing on the fascinating stories of businesses and individuals that are already making inroads—from a fertility-tracking bracelet changing the game for couples looking to get pregnant, to an entrepreneur reinventing the treatment of diabetes, to Medidata's own work bringing clinical trials into the 21st century—de Vries shares the breakthroughs, approaches, and practical business techniques that will allow companies to stay ahead of the curve and deliver solutions faster, cheaper, and more successfully—while still upholding the principles of traditional therapeutic medicine and reflecting the current environment.

• How new approaches to cancer and rare diseases are leading the way toward precision medicine
• What data and digital technologies enable in the building of robust, effective disease management platforms
• Why value-based reimbursement is changing the business of life sciences
• How the right alignment of incentives will improve outcomes at every stage of the patient journey

Whether you're a scientist, physician, or executive, you can't afford to let the moment pass: understand the landscape with this must-read roadmap for success—and see how you can change health care for the better.