Understanding Your Users
A Practical Guide to User Research Methods
Maak tweedehands je eerste keus
- Gratis verzending vanaf 4 boeken of 40 euro
- Alle boeken met zorg gecontroleerd
- Op werkdagen voor 15:00u besteld, dezelfde dag verzonden
48,00
% Oude prijs Normale prijs: € 50,95 (5.79% bespaard)
ISBN
9780128002322
Bindwijze
Paperback
Taal
Engels
Auteur
Uitgeverij
Morgan Kaufmann Publishers In
Jaar van uitgifte
2015
Aantal pagina's
568
Waar gaat het over?
This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.
- Completely new and revised edition includes 30+% new content!
- Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products
- Includes all new case studies for each method from leaders in industry and academia
Lees verder
Helaas zijn er geen recensies op dit boek